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BUS 3300 Design Thinking for Entrepreneurs Course Overview
OVERVIEW
CEA CAPA Partner Institution: SKEMA Business School
Location: French Riviera: Antibes, France
Primary Subject Area: Business
Instruction in: English
Course Code: BUS 3300
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: Year 3/4
DESCRIPTION
This course provides the framework for exploration of the Design Thinking process and workflow, within the paradigm of entrepreneurship. Students will engage in an iterative, human-centered approach, emphasizing empathy, ideation, and experimentation. Through hands-on projects and collaborative activities, students will learn to identify and understand user needs, generate creative solutions, and rapidly prototype and test ideas. This course will integrate principles of entrepreneurship to highlight how Design Thinking can be applied to develop viable business models and solutions that address real-world challenges. By the end of this course, students will possess the skills to approach problems with a design mindset, fostering innovation and strategic thinking in their entrepreneurial endeavors.
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