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BUS 3350 Marketing Strategy Science & Engineering Program Fall 2022 Semester - French Riviera

Flight Credit Get a Flight Credit worth up to $1,000 when you apply with code* by February 17, 2023

BUS 3350 Marketing Strategy

BUS 3350 Marketing Strategy Course Overview


CEA Partner Institution: SKEMA Business School
Location: French Riviera: Antibes, France
Primary Subject Area: Marketing
Instruction in: English
Course Code: BUS 3350
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: Junior Year-Marketing Principles


This course is studied from specific regional perspectives. It addresses marketing in an international environment when the customer is a consumer. Students learn the main steps in identifying a market and adapting the four principles of marketing to a particular political economic, technological and ethical environment; they will also learn how to coordinate distribution networks and communication campaigns. It provides the student with the knowledge and tools for assessing and analyzing international market opportunities and threats, as well as the ability to formulate marketing strategies and programs with a global perspective.

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