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BUS 3826 Retail Marketing Science & Engineering Program Fall 2019 Semester - French Riviera

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BUS 3826 Retail Marketing

BUS 3826 Retail Marketing Course Overview


CEA Partner Institution: SKEMA Business School
Location: French Riviera: Antibes, France
Primary Subject Area: Business
Other Subject Area: Marketing
Instruction in: English
Course Details: Level 400
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: Sophomore, MKBUS3601


This course informs students to the new developments in the retail industry. The Retail Marketing course will familiarize students with the decisions involved in running a retail firm and the concepts and principles for making those decisions. Attention is devoted to the retail strategy process, institutions of retailing, consumer retailing research, the retail organizational structure, communication with the customer, pricing, integrating and controlling the retailing strategy, and retailing trends.

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