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COM 2502 Understanding Advertising Practice
Science & Engineering Program
French Riviera, France
Dates: 9/1/16 - 12/21/16
COM 2502 Understanding Advertising Practice
OVERVIEW
CEA CAPA Partner Institution: SKEMA Business School
Location: French Riviera: Antibes, France
Primary Subject Area: Communication
Other Subject Area: Business, Advertising
Instruction in: English
Transcript Source: TBD
Course Details: Level 200
Recommended Semester Credits: 3
Contact Hours: 45
DESCRIPTION
The purpose of this course is to give students a full understanding of the Advertising profession, its organization and methods, the different approaches to Advertising throughout the world and the persuasive power of Advertising messages. Students will learn how to conduct research, design campaigns, compose effective messages and will apply their knowledge and skills to practical workshop cases.