Business Strategy
OVERVIEW
CEA CAPA Partner Institution: University of New York in Prague
Location: Prague, CZECH REPUBLIC
Primary Subject Area: Business
Instruction in: English
Course Code: BUS326
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: Financial Accounting (ACC202), Principles of Management (MNG102)
DESCRIPTION
This course explores how firms will anticipate customer needs, create and capture value and how they do so in view of their market environments, organizational capabilities, and regulatory constraints. The course focuses on identifying and understanding the sources of superior firm performance by introducing theoretical concepts and frameworks useful for analyzing the external and internal environment of the firm, which will be used as an input to formulate firm strategy. Strategic issues are examined from the perspective of a CEO focusing on how he/she formulates sustainable competitive strategies in a global and volatile business environment
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