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Liberal Arts, Business & Sciences
Spring 2017 Semester Alicante

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Course Overview

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Distribution Channels

Distribution Channels Course Overview

OVERVIEW

CEA Partner Institution: University of Alicante
Location: Alicante, Spain
Primary Subject Area: Marketing
Instruction in: English
Course Details: Level 400
Recommended Semester Credits: 3
Contact Hours: 60

DESCRIPTION

This course enables to continue growing in knowledge in the area of marketing and market research and to complete a solid commercial base. It is offered in the last year along with other optional subjects: Marketing Communications, Sales management and International Marketing. This four subjects form the marketing specialization, however they can be studied independently too.

Its approach familiarizes the students with commercial distribution. For this objective, a very active methodology is followed, which enables to design, implement and control successfully, the commercialization and retailing strategies. It is about giving to the students the needed knowledge which will allow them to develop responsibility positions in the distribution management companies and in the organization of this kind of companies as well, in order to design and implement the commercialization plans.

Course will consist of 60hrs of in class work and 90 hrs of independent work outside the classroom.

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