University:

Email Address:

Phone Number:

Sport Marketing Liberal Arts & Social Sciences Program Spring 2021 Semester - Barcelona

Flight Credit Get a Flight Credit worth up to $1,000 when you apply with code* by February 17, 2023

Sport Marketing

Sport Marketing Course Overview

OVERVIEW

CEA Partner Institution: CEA Barcelona Center
Location: Barcelona, Spain
Primary Subject Area: Marketing
Instruction in: English
Course Code: MKT332BCN
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: None

DESCRIPTION

This course will provide an overview of several facets of the sports marketing industry including: athlete representation/management, marketing of clients and events, industry structure, technology, strategy, and broadcasting. You will analyze different theories and methods sport managers utilize for conducting relationships with consumers in sport environments and you will learn about sport consumer behavior, marketing research in sport industry, marketing plan processes, promotional activities, advertising, and corporate sponsorship. The sports industry is extremely diverse, in that it covers everything from professional to leisure sports, individual and team sports, big events such as the Olympic Games to local events and athlete representation among other topics. You will learn about each of these areas while incorporating field studies, such as the visit to the iconic Camp Nou, in order to gain a deeper understanding of the industry. Moreover, by the end of the course you will be able to develop a marketing plan for a sport business or organization.

Receive a $1,000 Flight Credit when you apply by February 17, 2023

Get your flight credit code and access to Passbook in two easy steps. With Passbook, you can track your favorite programs and courses, save flight credits, and watch videos on the destination you're interested in.

Apply Now

Step 1 of 2

Step 2 of 2


*By providing your mobile number, you agree to receive recurring text messages from CEA Study Abroad notifying you of important program deadlines. Message and data rates may apply.

Privacy Policy   |   Mobile Terms   |   Flight Credit Rules

Your flight credit has been added to your Passbook. Apply now or view your Passbook to begin the next step in your journey.

LET'S CHAT