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International Marketing Liberal Arts & Social Sciences Program Spring 2021 Semester - Barcelona

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International Marketing

International Marketing Course Overview

OVERVIEW

CEA Partner Institution: CEA Barcelona Center
Location: Barcelona, Spain
Primary Subject Area: Marketing
Other Subject Area: Business
Instruction in: English
Course Code: MKT320
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: Introduction to Marketing

DESCRIPTION

The task of international marketing is complex enough when the company operates in a single foreign national market. It is much more complex when the company starts operations in several countries. Globalization is the growing interdependence of national economies involving primarily customers, producers, suppliers and governments in different markets. Therefore, global marketing reflects the trend of firms selling and distributing products and services in many countries around the world and it is associated with governments reducing trade and investment barriers, firms manufacturing in multiple countries and foreign firms increasingly competing in domestic markets. Marketing programs must in these situations, adapt to the needs and preferences of customers that have different levels of purchasing power as well as different climates, languages and cultures.

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