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Liberal Arts & Social Sciences
2021/2022 Year Barcelona

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Course Overview

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Sport Marketing

Sport Marketing Course Overview

OVERVIEW

CEA Partner Institution: CEA Barcelona Center
Location: Barcelona, Spain
Primary Subject Area: Marketing
Instruction in: English
Course Code: MKT333BCN
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45

DESCRIPTION

This course will provide an overview of several facets of the sports marketing industry including: athlete representation/management, marketing of clients and events, industry structure, technology, strategy, and broadcasting. You will analyze different theories and methods sport managers utilize for conducting relationships with consumers in sport environments and you will learn about sport consumer behavior, marketing research in sport industry, marketing plan processes, promotional activities, advertising, and corporate sponsorship. The sports industry is extremely diverse, in that it covers everything from professional to leisure sports, individual and team sports, big events such as the Olympic Games to local events and athlete representation among other topics. You will learn about each of these areas while incorporating field studies in order to gain a deeper understanding of the industry.

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