University:

Email Address:

Phone Number:

Liberal Arts & Social Sciences
2021/2022 Year Barcelona

Flight Voucher $1,000 Flight Voucher when you apply with code by May 19, 2021

Course Overview

BACK TO COURSE LISTINGS

Principles of Marketing

Principles of Marketing Course Overview

OVERVIEW

CEA Partner Institution: CEA Barcelona Center
Location: Barcelona, Spain
Primary Subject Area: Marketing
Instruction in: English
Course Code: MKT300BCN
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: None

DESCRIPTION

In this course, you will have the opportunity to develop both your knowledge about marketing and the skills needed to succeed in this field of business. The course is designed to serve as an introduction to the essential principles of marketing, with an emphasis on real-life, actionable examples, and strategies.

We will begin by providing an overview of the marketing process, with a focus on developing successful marketing strategies in different environments. We will then shift to understanding buyers and markets, emphasizing the study of consumer behavior. This will allow us to discuss how to target different marketing opportunities, by exploring segmentation, targeting and positioning. Finally, we will also explore satisfying these market opportunities, by looking into the fields of product development, advertising, and public relations.

Receive a $1,000 Flight Voucher when you apply by May 19, 2021

Get your flight voucher code and access to Passbook in two easy steps. With Passbook, you can track your favorite programs and courses, save flight vouchers, and watch videos on the destination you're interested in.

Apply Now

Step 1 of 2

Step 2 of 2


*By providing your mobile number, you agree to receive recurring text messages from CEA Study Abroad notifying you of important program deadlines. Message and data rates may apply.

Privacy Policy   |   Mobile Terms   |   Voucher Rules

Your flight voucher has been added to your Passbook. Apply now or view your Passbook to begin the next step in your journey.

LET'S CHAT