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Liberal Arts & Social Sciences
2021/2022 Year Barcelona

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Course Overview


Principles of Marketing

Principles of Marketing Course Overview


CEA Partner Institution: CEA Barcelona Center
Location: Barcelona, Spain
Primary Subject Area: Marketing
Instruction in: English
Course Code: MKT300BCN
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: None


In this course, you will have the opportunity to develop both your knowledge about marketing and the skills needed to succeed in this field of business. The course is designed to serve as an introduction to the essential principles of marketing, with an emphasis on real-life, actionable examples, and strategies.

We will begin by providing an overview of the marketing process, with a focus on developing successful marketing strategies in different environments. We will then shift to understanding buyers and markets, emphasizing the study of consumer behavior. This will allow us to discuss how to target different marketing opportunities, by exploring segmentation, targeting and positioning. Finally, we will also explore satisfying these market opportunities, by looking into the fields of product development, advertising, and public relations.

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