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Liberal Arts & Social Sciences
2021/2022 Year Barcelona

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Course Overview

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Entrepreneurship: The Art of Creative Business

Entrepreneurship: The Art of Creative Business Course Overview

OVERVIEW

CEA Partner Institution: CEA Barcelona Center
Location: Barcelona, Spain
Primary Subject Area: Business
Instruction in: English
Course Code: BUS332BCN
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: At least one course in Business, Economics or Management

DESCRIPTION

More than just small business management, entrepreneurship means identifying market opportunities and capitalizing on those opportunities by marshalling resources and designing a strategy. As a student in this course, you will analyze different mindsets and behaviors of effective entrepreneurs and develop abilities for brainstorming and creating new business ideas. By the conclusion of this course, you will be able to put your entrepreneurial ideas into action by structuring a formal business plan.

This course will rely heavily on active and experiential learning activities. With plenty of applications and examples to demonstrate concepts, your role will be to participate in group exercises and team projects that give you the opportunity to apply models and lessons learned. In teams, you will select a new venture idea and create a 10-15 page business plan which you will then present to the class at the end of the term. During your presentation, the class will act as venture capitalists and your objective will be to sell the class on the financial viability of your new business.

To give you insights into the experiences of entrepreneurs, we will complement our in-class lectures, discussions, and training exercises with out-of-class activities, a focus on case studies, and discussions with local business figures.

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