Sport Marketing Liberal Arts & Social Sciences Program Fall 2019 Semester - Barcelona

This course will provide an overview of several facets of the sports marketing industry including: athlete representation/management, marketing of clients and events, industry structure, technology, strategy, and broadcasting. You will analyze different theories and methods sport managers utilize for conducting relationships with consumers in sport environments and you will learn about sport consumer behavior, marketing research in sport industry, marketing plan processes, promotional activities, advertising, and corporate sponsorship. The sports industry is extremely diverse, in that it covers everything from professional to leisure sports, individual and team sports, big events such as the Olympic Games to local events and athlete representation among other topics. You will learn about each of these areas while incorporating field studies, such as the visit to the iconic Camp Nou, in order to gain a deeper understanding of the industry. Moreover, by the end of the course you will be able to develop a marketing plan for a sport business or organization.