Visual Fashion Merchandising Liberal Arts & French Studies Program Spring 2023 Semester - Paris

This course introduces students to the display, theories, and processes of visual merchandising presentation in retail, showroom, and other fashion settings. After situating merchandising in the historical record, this course will cover topics such as customer behavior, environment, and brand collection and rely on frequent, student analyses of stores & boutiques in the urban environment to illustrate how merchandising theory is applied in a retail environment. Later in the course, while studying the window, the entrance, and colours, students will apply their new merchandising techniques to actual products. This course prepares the students using both classic and modern approaches to the subject and provides the necessary skills that to attract the consumer's eye and interest.