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BUS 307 International Strategic Branding & Luxury Brand Management Liberal Arts & Business Program Spring 2021 Semester - Aix-en-Provence

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BUS 307 International Strategic Branding & Luxury Brand Management

BUS 307 International Strategic Branding & Luxury Brand Management Course Overview

OVERVIEW

CEA CAPA Partner Institution: IAU College
Location: Aix-en-Provence, France
Primary Subject Area: Business
Instruction in: English
Course Code: BUS 307
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45

DESCRIPTION

This course covers the key concepts and the fundamentals of both Strategic Branding and Luxury Brand Management in an international and national setting. Students will study brand identity, target segmentation, the importance of creating the ?right? image, how to position a Brand, how to analyse client behaviour and how to market to the clients in the best way. Analysis and discovery of the most up-to-date strategies for building and maintaining Luxury brand value over time will also be covered.

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