BUS 302 International Strategic Branding
Liberal Arts & Business Program
Aix-en-Provence, France
Dates: 1/24/19 - 5/12/19
BUS 302 International Strategic Branding
OVERVIEW
CEA CAPA Partner Institution: IAU
Location: Aix-en-Provence, France
Primary Subject Area: Business
Other Subject Area: Management
Instruction in: English
Course Code: BUS 302
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
DESCRIPTION
The course deals primarily with the key concepts of brand management and their application to an international environment. Students will study brand identity, brand image, brand positioning, brand elements and brand equity. Through an international perspective, they will learn the strategies for building and maintaining brand value over time. Students will become acquainted with brand management issues stemming from cross-country and cross-cultural interactions.
Previous course title was: BUS 302 Global Brand Management
Previous course title was: BUS 302 Global Brand Management