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BUS 307 What is French Luxury Today?
Liberal Arts & Business Program
Aix-en-Provence, France
Dates: 8/29/23 - 12/14/23
BUS 307 What is French Luxury Today?
OVERVIEW
CEA CAPA Partner Institution: IAU
Location: Aix-en-Provence, France
Primary Subject Area: Business
Instruction in: English
Course Code: BUS 307
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: ENG 101 or equivalent, and at least one 200 level course in business, management, sustainability or related fields; or instructor permission.
DESCRIPTION
The course deals primarily with the key question "What is French Luxury Today" and also takes into consideration of how a new generation of Luxury clients will transform Luxury in the future. In this course you will seek out for yourself what French Luxury is today, through a visit to Paris, the high temple of French chic, combined with field trips to Luxury hotspots in Aix-en-Provence and the South of France. The trips will be brought to together with a semester of lessons, discussions and on-going analysis of Luxury from Fashion Brands, through to Hotels, Perfumes, Concierge Services and more. We look into how brands
differentiate themselves in today's digital world and ask the fundamental question: Can Luxury and Sustainability go hand-in-hand?
differentiate themselves in today's digital world and ask the fundamental question: Can Luxury and Sustainability go hand-in-hand?