Email Address:

Phone Number:

MK3002 Consumer Behavior Liberal Arts & Business Program Fall 2023 Semester Nebrija Only - Madrid

Flight Credit Get a Flight Credit worth up to $1,250 when you apply with code* by June 30, 2023

MK3002 Consumer Behavior

MK3002 Consumer Behavior Course Overview


CEA Partner Institution: Universidad Antonio de Nebrija
Location: Madrid, Spain
Primary Subject Area: Marketing
Instruction in: English
Course Code: MK3002
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45


This course draws from research in behavioral economics, social psychology, and academic marketing, and is intended to broadly survey the field of consumer behavior from the marketing perspective. Students will become familiar with the terminology of the subject and understand what leads to the individual purchase decisions that are so important to business profitability, and to personal prosperity. Topics covered will include: consumer research and analytics, study and analysis of purchasing, neuromarketing, decision processes and main variables that affect the consumer and their relationship with brands and products.

Previous course title & code was: MK0P09 Consumer Behavior

Receive a $1,250 Flight Credit when you apply by June 30, 2023

Get your flight credit code and access to Passbook in two easy steps. With Passbook, you can track your favorite programs and courses, save flight credits, and watch videos on the destination you're interested in.

Apply Now

Step 1 of 2

Step 2 of 2

*By providing your mobile number, you agree to receive recurring text messages from CEA Study Abroad notifying you of important program deadlines. Message and data rates may apply.

Privacy Policy   |   Mobile Terms   |   Flight Credit Rules

Your flight credit has been added to your Passbook. Apply now or view your Passbook to begin the next step in your journey.