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MKT 304 New Product Management John Cabot University - Full Curriculum Program Fall 2019 Semester - Rome

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MKT 304 New Product Management

MKT 304 New Product Management Course Overview

OVERVIEW

CEA Partner Institution: John Cabot University
Location: Rome, Italy
Primary Subject Area: Marketing
Instruction in: English
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: MKT 301 Principles of Marketing

DESCRIPTION

This course investigates the process of new product management, starting from idea and concept generation through to project evaluation and development. The course is designed to be a workshop for new product development, allowing students to explore market opportunities and propose new concepts to the market.

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