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MKT 490 Capstone Seminar: Strategic Marketing Management
John Cabot University - Full Curriculum Program
Rome, Italy
Dates: 8/28/18 - 12/15/18
MKT 490 Capstone Seminar: Strategic Marketing Management
OVERVIEW
CEA CAPA Partner Institution: John Cabot University
Location: Rome, Italy
Primary Subject Area: Marketing
Other Subject Area: Management
Instruction in: English
Course Code: MKT 490
Transcript Source: Partner Institution
Course Details: Level 400
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: Prerequisites for Marketing majors: Senior Standing and completion of all other Marketing core courses. Prerequisites for Business majors: MA 208. Recommended: MKT 301, MKT 305, MKT 310
DESCRIPTION
This course involves the analytical integration of material covered in previous marketing courses. It develops skills in diagnosing marketing problems, formulating and selecting strategic alternatives, and recognizing problems inherent in strategy implementation. The development of a comprehensive marketing plan is a major requirement of the course.