CIS Abroad has joined forces with
CEA CAPA Education Abroad
As part of the CEA CAPA Education Abroad family, you'll find even more opportunities with our expanding global network.
Barcelona SAE has joined forces with
CEA CAPA Education Abroad
As part of the CEA CAPA Education Abroad family, you'll find even more opportunities with our expanding global network.
MKT 320 Integrated Marketing Communications
John Cabot University - Full Curriculum Program
Rome, Italy
Dates: 8/28/18 - 12/15/18
MKT 320 Integrated Marketing Communications
OVERVIEW
CEA CAPA Partner Institution: John Cabot University
Location: Rome, Italy
Primary Subject Area: Marketing
Instruction in: English
Course Code: MKT 320
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: MKT 301
DESCRIPTION
This course explores the impact of communications when it is implemented through different marketing channels. Typically, students work in groups to address a real-life challenge. Class work and discussion take place against the backdrop of real-world situations and the growing need for organizations to be both sustainable and profitable. Environment, Social and Governance issues are analyzed at length.