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MKT 302 Service Marketing
John Cabot University - Full Curriculum Program
Rome, Italy
Dates: 8/28/18 - 12/15/18
MKT 302 Service Marketing
OVERVIEW
CEA CAPA Partner Institution: John Cabot University
Location: Rome, Italy
Primary Subject Area: Marketing
Instruction in: English
Course Code: MKT 302
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: MKT 301
DESCRIPTION
This course addresses the strategies and steps needed to create successful, ethical, and creative advertising, while emphasizing the role of advertising as a communication process. The student will learn about the advertising process from both the "client" and "agency" perspectives, and gain hands-on experience in crafting written and visual advertising messages based on sound marketing and creative strategies. The student is expected to be able to use primary and secondary research and the information tools of communications professionals.