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E-commerce & Internet Marketing International Relations & Communication Program Fall 2019 Semester - Bogotá

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E-commerce & Internet Marketing

E-commerce & Internet Marketing Course Overview

OVERVIEW

CEA CAPA Partner Institution: Universidad de La Sabana
Location: , Colombia
Primary Subject Area: Marketing
Instruction in: English
Transcript Source: TBD
Course Details: Level 300
Recommended Semester Credits: 2
Contact Hours: 32

DESCRIPTION

Prepare students to be strategic decision makers who use electronic commerce in organizations (small or large). The general objective is to understand a wide range of e-commerce tools that shape interactive marketing and develop skills using Internet applications to use e-commerce as a new marketing channel. Greater emphasis will be placed on e-commerce infrastructure issues, beginning with online business, online shopping behavior, developing promotional programs on the Internet, increasing website traffic, e-commerce safety and Internet appreciation as a way to increase revenue and service to customers.

At La Sabana, contact hours are calculated through a combination of lecture hours and outside activities (which can include workshops, fieldwork activities, guest lectures, and independent work), therefore contact hours may vary on syllabi. La Sabana awards credits based on the conversion - One Colombia Credit is the equivalent of 16 contact hours - therefore, the recommended U.S. credits are based on the contact hours assigned per course.

**Universities may opt to award additional credits for courses taken at La Sabana based on the total contact minutes in a course as students are enrolled in courses that meet for 60 minutes per contact hour versus the U.S. that only meet for 50 minutes per contact hour.**

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