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MGT 432 Global Strategy: Innovations & Design
International Business Program
Prague, Czech Republic
Dates: 1/24/24 - 5/22/24
MGT 432 Global Strategy: Innovations & Design
OVERVIEW
CEA CAPA Partner Institution: Anglo-American University
Location: Prague, Czech Republic
Primary Subject Area: Management
Instruction in: English
Course Code: MGT 432
Transcript Source: Partner Institution
Course Details: Level 400
Recommended Semester Credits: 3
Contact Hours: 42
Prerequisites: MGT 430
DESCRIPTION
The course will cover a general overview of global strategic management and planning considerations for the international manager, emphasizing innovations and design as the main strategic drivers for successful organizations. The course will examine how corporations generate new ideas, what is relevant for the establishment of a company based on creativity and innovation, what are the steps necessary for successful functioning, and the strategic alternatives for companies based on innovation. The theories and approaches will be illustrated using specific cases of companies that have risen to prominence using strategies based on innovation and design, such as Samsung, Toyota, LG, Nokia, Apple, Sony, and others. Students will be motivated to think about the future trends in innovation and design as strategic drivers.