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MKT 420 Pricing Strategies International Business Program Fall 2021 Semester CEA & AAU Hybrid - Prague

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MKT 420 Pricing Strategies

MKT 420 Pricing Strategies Course Overview


CEA Partner Institution: Anglo-American University
Location: Prague, Czech Republic
Primary Subject Area: Marketing
Instruction in: English
Course Code: MKT 420
Course Details: Level 400
Recommended Semester Credits: 3
Contact Hours: 42
Prerequisites: MKT248 Intro to Marketing, ECO 120 Intro to Microeconomics


Pricing is one of the most important decisions that businesses make in their efforts for profit maximization. The course is a foundation for effective pricing decisions by teaching key economic, analytical and behavioral concepts associated with costs, customer behavior and competition. In addition, advanced pricing techniques that aim to create additional value are introduced to the students.

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