Email Address:

Phone Number:

Wine Marketing International Business Program Fall 2022 Semester CEA & ESSCA Hybrid - Paris

Flight Credit Get a Flight Credit worth up to $350 when you apply with code* by May 6, 2024

Wine Marketing

Wine Marketing Course Overview


CEA CAPA Partner Institution: ESSCA École de Management - Paris
Location: ,
Primary Subject Area: Marketing
Instruction in: English
Course Code: MK05-0E2-G
Transcript Source: TBD
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45


The objective of the course is twofold. First, it aims at giving students a broad overview of the world wine market and of its economic, social and regulatory patterns. Based on a description of the functions performed by the various members of the wine supply-chain - illuminating what makes it specific compared to FMCGs - it then explains the need for an adapted marketing mix. Case-studies and real-life examples serve as guidelines to explore wine consumer's behavior and to study the relevance of the marketing strategies and techniques wine producers and retailers use to brand, advertise and sell wine.

Receive a $350 Flight Credit when you apply by May 06, 2024

Get your flight credit code and access to Passbook in two easy steps. With Passbook, you can track your favorite programs and courses, save flight credits, and watch videos on the destination you're interested in.

Apply Now

Step 1 of 2

Step 2 of 2

*By providing your mobile number, you agree to receive recurring text messages from CEA CAPA Education Abroad notifying you of important program deadlines. Message and data rates may apply.

Privacy Policy   |   Mobile Terms   |   Flight Credit Rules

Your flight credit has been added to your Passbook. Apply now or view your Passbook to begin the next step in your journey.

Speak with an
Admissions Advisor

Schedule an appointment to speak with a study abroad expert.

Book Appointment