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Visual Fashion Merchandising International Business Program Fall 2022 Semester CEA & ESSCA Hybrid - Paris

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Visual Fashion Merchandising

Visual Fashion Merchandising Course Overview

OVERVIEW

CEA Partner Institution: CEA Paris Center
Location: Paris, France
Primary Subject Area: Fashion Merchandising
Instruction in: English
Course Code: FM269CDG
Course Details: Level 200
Recommended Semester Credits: 3
Contact Hours: 45

DESCRIPTION

This course introduces students to the display, theories, and processes of visual merchandising presentation in retail, showroom, and other fashion settings. After situating merchandising in the historical record, this course will cover topics such as customer behavior, environment, and brand collection and rely on frequent, student analyses of stores & boutiques in the urban environment to illustrate how merchandising theory is applied in a retail environment. Later in the course, while studying the window, the entrance, and colours, students will apply their new merchandising techniques to actual products. This course prepares the students using both classic and modern approaches to the subject and provides the necessary skills that to attract the consumer's eye and interest.

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