CEA CAPA Partner Institution: Universidad Latinoamericana de Ciencia y Tecnología
Location: San José, Costa Rica
Primary Subject Area: Marketing
Other Subject Area: Business
Instruction in: English
Transcript Source: TBD
Course Details: Level 100
Recommended Semester Credits: 3
Contact Hours: 45
DESCRIPTION
The purpose of this course is to introduce you to the core concepts of marketing, both from a theoretical and a practical hands-on perspective.
The concepts and skills you will learn in this class will allow you to: - make managerial decisions in an increasingly complex business environment - Understand the marketing mix and apply it based on different scenarios - Select and develop a pricing strategy focused on capturing customer value