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New Trends in International Marketing
International Business Program
Barcelona, Spain
Dates: early Jan 2028 - late Apr 2028
New Trends in International Marketing
OVERVIEW
CEA CAPA Partner Institution: Pompeu Fabra University
Location: Barcelona, Spain
Primary Subject Area: Marketing
Instruction in: English
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: Introduction to Marketing
DESCRIPTION
This course aims to ensure that students understand new trends in the marketing arena and appreciate their relevance to business and the global economy. By linking theory and practice, the course gives students an international perspective and hands-on experience developing new marketing trends.