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Marketing Management International Business Program Spring 2025 Semester CEA CAPA & UPF Hybrid - Barcelona

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Marketing Management

Marketing Management Course Overview

OVERVIEW

CEA CAPA Partner Institution: CEA CAPA Barcelona Center
Location: Barcelona, Spain
Primary Subject Area: Marketing
Instruction in: English
Course Code: MKT355BCN
Transcript Source: University of New Haven
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45

DESCRIPTION

Marketing channels are sets of interdependent organizations involved in the process of making a product or service available for use or consumption. Marketing and distribution channels management is an essential aspect of commercial activities. Today's ever more complex and challenging competitive scenario makes it necessary for organizations to know how to effectively select and manage marketing channels, creating partnerships capable of generating value and trust and avoiding conflicts.

This course will help students how to develop marketing channel plans, enabling an organization to increase sales, margins, and the levels of collaboration with channel partners.

Previous course title was Marketing Distribution Channels

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