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Data Mapping for Marketing
OVERVIEW
CEA CAPA Partner Institution: Pompeu Fabra University
Location: Barcelona, Spain
Primary Subject Area: Marketing
Instruction in: English
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
DESCRIPTION
The aim of this course is to provide students with the skills necessary to perform dimensionality reduction and data mapping in the area of marketing. Students will learn a set of techniques that allow high dimensional spatial data to be analyzed and represented in meaningful ways, including techniques associated with Geographical Information Systems (GIS). The specific learning objectives include: being able to analyze and interpret the results of factorial models, multidimensional scaling techniques, correspondence analysis, and the use of GIS in applied marketing research settings. Students will work with R and open source GIS software.
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