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International Marketing Strategies International Business Program Spring 2020 Semester CEA & UAB Hybrid - Barcelona

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International Marketing Strategies

International Marketing Strategies Course Overview

OVERVIEW

CEA Partner Institution: Universitat Autònoma de Barcelona
Location: Barcelona, Spain
Primary Subject Area: Marketing
Instruction in: English
Course Code: MKT320UAB
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45

DESCRIPTION

Marketing products and services around the world, transcending national and political boundaries, is a fascinating phenomenon. This course focuses on marketing strategy and management within the context of the international markets. It introduces the complex and constantly evolving realities of international marketing. It evaluates cultural differences and aims to enhance student skills in developing and implementing marketing strategies and decision making in the international contexts. It starts with an overview of the environments faced in international markets (i.e., cultures, economic systems, financial markets, governments and legal systems, etc.) and then addresses in some depth the elements of global marketing strategy (product, price, distribution, promotion, etc.) and its implementation.

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