University:

Email Address:

Phone Number:

Strategic Brand Management International Business Program 2019/2020 Year CEA & UPF Hybrid - Barcelona

Flight Credit Get a Flight Credit worth up to $1,000 when you apply with code* by February 17, 2023

Strategic Brand Management

Strategic Brand Management Course Overview

OVERVIEW

CEA Partner Institution: Pompeu Fabra University
Location: Barcelona, Spain
Primary Subject Area: Marketing
Instruction in: English
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45

DESCRIPTION

We live surrounded by brands. Our environment is dominated by visual stimuli in which brands play a role. Ever wondered how many brands are seen in one hour? In ten minutes? An estimate of about 5,000 brand impacts are received per day, and yet, of all the brands viewed, how many are remembered? And of these, which are preferred and why?

Quite often, regardless of its intrinsic value, the difference between a new offering success or failure comes down to its branding. Companies must build their brand up, even as competitors are doing everything they can to knock it down.

Strategic Brand Management will provide the students with a deep knowledge of the strategic role of branding, enabling them to master the key principles of building enduring brands in competitive markets and create market value. The course combines the key elements and latest research in brand management with real-world cases of brand successes, but also missteps. Topics covered include:
- Designing an effective Brand Strategy.
- Developing a strong brand value proposition that engages customers.
- Brand Architecture and Dynamics: Managing and sustaining brand portfolios over time, including brand repositioning, brand extensions and co-branding.
- Building Lifestyle and Premium brands: The role of brands as a means of self-expression.
- Brand ethics and social responsibility.

At the end of the course, students are expected to have developed a managerial perspective regarding Strategic Brand Management in a global framework.

Receive a $1,000 Flight Credit when you apply by February 17, 2023

Get your flight credit code and access to Passbook in two easy steps. With Passbook, you can track your favorite programs and courses, save flight credits, and watch videos on the destination you're interested in.

Apply Now

Step 1 of 2

Step 2 of 2


*By providing your mobile number, you agree to receive recurring text messages from CEA Study Abroad notifying you of important program deadlines. Message and data rates may apply.

Privacy Policy   |   Mobile Terms   |   Flight Credit Rules

Your flight credit has been added to your Passbook. Apply now or view your Passbook to begin the next step in your journey.

LET'S CHAT