Journalism 2.0: Communication & Blogging in the 21st Century International Business Program 2019/2020 Year CEA & UPF Hybrid - Barcelona

In recent years, the consolidation of digital technologies has led to the radical transformation of journalism. Blogs and podcasts now form part of the contemporary media landscape alongside more personal forms of on-line communication such as Myspace, Facebook or Tweeter and are collectively catalogued as journalism 2.0. This course aims to define the term and tries to account for a success based on greater user participation, active content consumption, permanent feedback, the creation of highly specialized audiences, new formats and the regaining of the information initiative, all of which form part of this so-called "me-journalism" phenomenon. The course will also try to address difficult issues such as the contribution of journalism 2.0 to the supposed crisis of "mainstream" journalism and the future of general content media in this context. The theoretical content of the course will be complemented at a practical level by the creation and maintenance of a CEA student blog and group podcast under the supervision of the course instructor.

Previously titled as Journalism 2.0