University:

Email Address:

Phone Number:

International Marketing International Business Program 2019/2020 Year CEA & UPF Hybrid - Barcelona

Flight Credit Get a Flight Credit worth up to $1,000 when you apply with code* by February 17, 2023

International Marketing

International Marketing Course Overview

OVERVIEW

CEA Partner Institution: CEA Barcelona Center
Location: Barcelona, Spain
Primary Subject Area: Marketing
Other Subject Area: Business
Instruction in: English
Course Code: MKT320
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45

DESCRIPTION

This course provides students with an introduction to the theory and practice of international marketing. This course will focus on global marketing concepts that are based on two important premises; that cultural differences have a critical impact on marketing; and that each foreign market requires a marketing strategy adapted to its specific cultural character and circumstances.

The goal of this course is to develop theoretical knowledge, case-work experience, and personal cultural sensitivity that will enhance the ability to analyze and understand the varied challenges marketing managers face. Reaching this goal should empower students to generate, implement and evaluate effective marketing strategies for the global business needs of tomorrow.

Receive a $1,000 Flight Credit when you apply by February 17, 2023

Get your flight credit code and access to Passbook in two easy steps. With Passbook, you can track your favorite programs and courses, save flight credits, and watch videos on the destination you're interested in.

Apply Now

Step 1 of 2

Step 2 of 2


*By providing your mobile number, you agree to receive recurring text messages from CEA Study Abroad notifying you of important program deadlines. Message and data rates may apply.

Privacy Policy   |   Mobile Terms   |   Flight Credit Rules

Your flight credit has been added to your Passbook. Apply now or view your Passbook to begin the next step in your journey.

LET'S CHAT