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Public Relations and Consumer Relations Management
International Business Program
Barcelona, Spain
Dates: 9/4/19 - 12/21/19
Public Relations and Consumer Relations Management
OVERVIEW
CEA CAPA Partner Institution: Pompeu Fabra University
Location: Barcelona, Spain
Primary Subject Area: Business
Instruction in: English
Transcript Source: Partner Institution
Course Details: Level 200
Recommended Semester Credits: 2
Contact Hours: 32
Prerequisites: Marketing. 300-level course
DESCRIPTION
Communication and public relations with consumers. Managing consumer recruitment, retention and reactivation.