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Industrial and Services Marketing International Business Program Fall 2019 Semester CEA & UPF Hybrid - Barcelona

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Industrial and Services Marketing

Industrial and Services Marketing Course Overview

OVERVIEW

CEA Partner Institution: Pompeu Fabra University
Location: Barcelona, Spain
Primary Subject Area: Business
Other Subject Area: Marketing
Instruction in: English
Course Details: Level 300
Recommended Semester Credits: 2
Contact Hours: 32
Prerequisites: Business organization. Marketing. 300-level course

DESCRIPTION

Industrial and service companies. Fundamental characteristics. Industrial markets. Designing service operations. Client and service providers' relations. Managing quality in services and industry.

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