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Advertising and Media International Business Program Fall 2019 Semester CEA & UPF Hybrid - Barcelona

Flight Credit Get a Flight Credit worth up to $1,000 when you apply with code* by February 17, 2023

Advertising and Media

Advertising and Media Course Overview

OVERVIEW

CEA Partner Institution: Pompeu Fabra University
Location: Barcelona, Spain
Primary Subject Area: Advertising
Other Subject Area: Marketing, Communication
Instruction in: Spanish
Course Details: Level 300
Recommended Semester Credits: 2
Contact Hours: 32
Prerequisites: Two years of college; *Requerimientos previos aconsejables: Introducción al marketing

DESCRIPTION

Nociones generales de comunicación. Desarrollo de una campaña de publicidad, la marca, planificación de medios, campañas de publicidad internacional, estructura de la publicidad, legislación publicitaria. Análisis de la eficacia promocional.*Note: this course is an ESCI elective. In other words, it is an integrated course with Spanish students and the weekly schedule follows the Spanish university system, which means classes may be held on Fridays.

Receive a $1,000 Flight Credit when you apply by February 17, 2023

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