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CEA CAPA Education Abroad
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Retail International
International Business Program
Barcelona, Spain
Dates: 9/3/18 - 12/22/18
Retail International
OVERVIEW
CEA CAPA Partner Institution: Pompeu Fabra University
Location: Barcelona, Spain
Primary Subject Area: Business
Instruction in: Spanish
Transcript Source: Partner Institution
Course Details: Level 200
Recommended Semester Credits: 2
Contact Hours: 32
Prerequisites: Marketing
DESCRIPTION
Objetivos de la distribución. Distribución comercial y Retail. Canales de distribución y cadena logística. Canales de marketing y canales de distribución. Diseño y gestión del canal. Servicio al cliente: elemento clave. Empresa Mayorista, Empresa minorista. El retail: gestión y dirección