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Industrial and Services Marketing
International Business Program
Barcelona, Spain
Dates: 9/3/18 - 12/22/18
Industrial and Services Marketing
OVERVIEW
CEA CAPA Partner Institution: Pompeu Fabra University
Location: Barcelona, Spain
Primary Subject Area: Business
Other Subject Area: Marketing
Instruction in: English
Transcript Source: TBD
Course Details: Level 300
Recommended Semester Credits: 2
Contact Hours: 32
Prerequisites: Business organization. Marketing. 300-level course
DESCRIPTION
Industrial and service companies. Fundamental characteristics. Industrial markets. Designing service operations. Client and service providers' relations. Managing quality in services and industry.