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CEA CAPA Education Abroad
As part of the CEA CAPA Education Abroad family, you'll find even more opportunities with our expanding global network.
International Marketing Strategies
International Business Program
Barcelona, Spain
Dates: 9/6/17 - 4/28/18
International Marketing Strategies
OVERVIEW
CEA CAPA Partner Institution: Universitat Autònoma de Barcelona
Location: Barcelona, Spain
Primary Subject Area: Marketing
Instruction in: English
Course Code: SA2009E
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
DESCRIPTION
This course provides students with the tools to explore and understand marketing practices in a global environment. The student, as a marketing manager, will learn the scope and challenge of international marketing, working in a different environment (cultural, political, and legal), using different business entries, and finally, analyzing ways to develop global marketing strategies. Students will also learn to develop a formal analytic framework of decision-making based on recent developments in the field of International Marketing through a group project and case studies.