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Digital Media
OVERVIEW
CEA Partner Institution: International School of Business
Location: Dublin, Ireland
Primary Subject Area: Business
Other Subject Area: Media Studies
Instruction in: English
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
DESCRIPTION
The aim of this module is to give students an understanding of the development and role of digital media in a modern, consumer society. It will also give students the knowledge and use of the practical tools required to work in digital media from a media or business perspective, focusing particularly on web-copy/written content and visual/graphic/design content.
On successful completion of this module learners should be able to:
1. Relate digital media practice and theory to business and consumer applications.
2. Recognise the importance and developments in, including consumption of, digital media frameworks and structures.
3. Discuss the ethical and regulatory issues arising from a ?content everywhere? culture.
4. Produce examples of various forms of content and display competence in digital media software.
5. Communicate the effective use of specific digital media within a wider marketing communications campaign.
On successful completion of this module learners should be able to:
1. Relate digital media practice and theory to business and consumer applications.
2. Recognise the importance and developments in, including consumption of, digital media frameworks and structures.
3. Discuss the ethical and regulatory issues arising from a ?content everywhere? culture.
4. Produce examples of various forms of content and display competence in digital media software.
5. Communicate the effective use of specific digital media within a wider marketing communications campaign.
