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Research Methods & Design
International Business Program
Grenoble, France
Dates: early Jan 2027 - early May 2027
Research Methods & Design
OVERVIEW
CEA CAPA Partner Institution: Grenoble Ecole de Management
Location: French Alps: Grenoble, France
Primary Subject Area: Marketing
Instruction in: English
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 2.5
Contact Hours: 30
Prerequisites: Exploring Academic Research course in year 2 or equivalent skills.
DESCRIPTION
This course is the third part of a series of four introductory modules to management research as part of a progressive approach to the acquisition of research skills. After the literature review seen in the second year of the program, this module will cover methodological aspects: an overview of empirical research methods, quantitative and qualitative approaches, as well as the design and planning of a field survey