Research Methods & Design

International Business Program
Grenoble, France

Dates: 1/2/26 - 5/2/26

International Business

Research Methods & Design

Research Methods & Design Course Overview

OVERVIEW

CEA CAPA Partner Institution: Grenoble Ecole de Management
Location: French Alps: Grenoble, France
Primary Subject Area: Marketing
Instruction in: English
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 2.5
Contact Hours: 30
Prerequisites: Exploring Academic Research course in year 2 or equivalent skills.

DESCRIPTION

This course is the third part of a series of four introductory modules to management research as part of a progressive approach to the acquisition of research skills. After the literature review seen in the second year of the program, this module will cover methodological aspects: an overview of empirical research methods, quantitative and qualitative approaches, as well as the design and planning of a field survey