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Business Development in Emerging Economies International Business Program Spring 2022 Semester - French Alps: Grenoble

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Business Development in Emerging Economies

Business Development in Emerging Economies Course Overview

OVERVIEW

CEA Partner Institution: Grenoble Ecole de Management
Location: French Alps: Grenoble, France
Primary Subject Area: Business
Instruction in: English
Course Details: Level 300
Recommended Semester Credits: 1.25
Contact Hours: 15

DESCRIPTION

With the globalisation of business the emerging market economies have become of key importance for many multinational enterprises. Emerging economies offer many opportunities for expansion in terms of low cost locations, resources and new markets. However, they also present peculiar challenges for international companies arising from the nature of their rapid economic and political transformations.

The module examines the key features governing the growth and development of big (e.g. BRICS) and smaller (e.g. MINT, MIST) emerging economies and the strategies available to international firms for successful operation within them. The course also looks at examples of emerging market multinationals and their performances across different global markets.

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