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Global Strategy
OVERVIEW
CEA CAPA Partner Institution: Grenoble Ecole de Management
Location: French Alps: Grenoble, France
Primary Subject Area: Business
Other Subject Area: Global Studies
Instruction in: English
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 2.5
Contact Hours: 30
DESCRIPTION
This unit examines the development and implementation of strategies in organisations. A variety of frameworks and techniques that support the strategic management process are introduced.
Strategic Positioning
- Introduction and overview of strategy and strategic management
- Environmental analysis: macro (far) and micro (market & industry) environment
- Strategic capability & purpose: Internal analysis for core competence
Strategic Formulation & Planning
- Strategic decisions and choices
- Strategic assessment & evaluation
- International strategy
Strategic Implementation
- Structure and resources
- Culture, leadership and change management
Strategic Positioning
- Introduction and overview of strategy and strategic management
- Environmental analysis: macro (far) and micro (market & industry) environment
- Strategic capability & purpose: Internal analysis for core competence
Strategic Formulation & Planning
- Strategic decisions and choices
- Strategic assessment & evaluation
- International strategy
Strategic Implementation
- Structure and resources
- Culture, leadership and change management
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