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Creativity and Innovation Interdisciplinary Studies Program Summer 2023 Early July 2-Week - Amsterdam

Flight Credit Get a Flight Credit worth up to $1,000 when you apply with code* by February 17, 2023

Creativity and Innovation

Creativity and Innovation Course Overview

OVERVIEW

CEA Partner Institution: Vrije Universiteit Amsterdam
Location: Amsterdam, Netherlands
Primary Subject Area: Business
Instruction in: English
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45

DESCRIPTION

Innovation and creativity are the key drivers of success in many industries today. They fuel the uptake of new technologies, the development of products and services and the formulation of strategies to secure competitive advantage. Truly innovative ideas can create new markets and boost a firm?s value or even transform its entire business model. But how do you propagate a culture of innovation? How do you tell which creative ideas are right for an organization? And how do you manage them effectively?

Organized in collaboration with Cardiff University, Wales, this course guides you through the minefield of creativity and innovation in the corporate environment. By introducing new ways of perceiving, understanding and approaching these aspects of the business matrix, it shows how they can make a real difference to the organization, to the market and to the bottom line.

The Creativity and Innovation course is taught by an international team with a strong management background as well as excellent academic credentials. Your lecturers boast ample real-life business experience through their consultancy work. Moreover, the course incorporates a unique hands-on assignment, the in-company boot camp, developed with and hosted by a corporate partner from the VU Amsterdam network.

The Netherlands became 9th in the 2016 Global Innovation Index, produced annually by Cornell University, INSEAD, and the World Intellectual Property Organization.

At Vrije Universiteit Amsterdam (VU), credits are awarded based on the ECTS system (2 ECTS credits equals 1 U.S. credit therefore, 6 ECTS credits is equivalent to 3 U.S. credits). Summer courses at Vrije Universiteit Amsterdam (VU) meet for a minimum of 45 U.S. contact hours and are awarded at 3 U.S. credits.

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