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JRN 215 Writing for Social Media - News Lab
OVERVIEW
CEA CAPA Partner Institution: Anglo-American University
Location: Prague, Czech Republic
Primary Subject Area: Journalism
Instruction in: English
Course Code: JRN 215
Transcript Source: Partner Institution
Course Details: Level 200
Recommended Semester Credits: 3
Contact Hours: 42
DESCRIPTION
There's an art to communicating effectively on social media, and not everyone gets it right. This course is designed to help students polish their writing skills, not just for writing news, but specifically news on social media. Focusing mainly on Facebook, Instagram, Twitter, YouTube, and TikTok, this course covers how people read online/on mobile and how to write effectively for the different platforms. It will provide practical guidance on how to increase discoverability, engagement and shareability. Although this is not a search engine optimization (SEO) course, some SEO will
be discussed. However, it does not cover writing for websites such as Substack or Medium.
be discussed. However, it does not cover writing for websites such as Substack or Medium.
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