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Market Research I Humanities & Social Sciences Program Spring 2024 Semester - Alicante

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Market Research I

Market Research I Course Overview

OVERVIEW

CEA CAPA Partner Institution: University of Alicante
Location: Alicante, Spain
Primary Subject Area: Marketing
Instruction in: English
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 60

DESCRIPTION

This course of 6 ECTS credits is compulsory in the second semester of the third year of the Degree in Marketing. It is related to subjects in the Market Research area of previous courses (Marketing Research, 2nd year) and later (Marked Research II, 4th year). This subject allows a more in-depth investigation of those techniques of a more qualitative and exploratory nature when carrying out market research.

Course will consist of 60hrs of in class work and 90 hrs of independent work outside the classroom.

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