Tourism Market Research Humanities & Social Sciences Program Fall 2022 Semester - Alicante

This module of the Degree in Tourism provides the student the basic tools to an appropriate guidance and management of the market research in Tourism, which means: summarizing, identifying, gathering and analyzing information for marketing strategy and tactics. The proper application of market research allows achieving, more efficiently, corporate and marketing objectives of the firm, as well as keeping the right way for the firm from a legal and ethical point of view.

This subject is included within Business Economy, closely related to other subjects of Tourism Strategic Management, and Accounting, of preceding or posterior years. Moreover, it is related to other Marketing subjects, by deepening in the information collection techniques indicated in the basic subject of Tourism Marketing and that will be used to make decisions exposed in other compulsory and / or optional subjects in the temporal order of the Degree.

Course will consist of 60hrs of in class work and 90 hrs of independent work outside the classroom.