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CEA CAPA Partner Institution:Universidad Carlos III de Madrid
Location:Madrid, Spain
Primary Subject Area: Management
Instruction in:English
Course Code:13171
Transcript Source:Partner Institution
Course Details:Level 400
Recommended Semester Credits:3
Contact Hours:42
Prerequisites:Introduction to Business Administration
DESCRIPTION
Basic concepts. Goals, value and performance. External and industry analysis. Internal analysis: resources and capabilities. Competitive strategies. Strategies and the industry life cycle. Corporate strategies. Vertical integration. Diversification. International strategies .Mergers and acquisitions (M&A). Strategic alliances. Corporate governance and corporate social responsibility (CSR)